Wednesday, 22 February 2017

Do you see the New Media as a Future of news in India

New Media as a Future

Three hundred years ago news travelled by word of mouth or letter, and circulated in taverns and coffee houses in the form of pamphlets, newsletters and broadsides. The Coffee houses particularly are very commodious for a free Conversation, and for reading at an easier Rate all manner of printed News. Everything changed in 1833 when the first mass-audience newspaper, the New York Sun, pioneered the use of advertising to reduce the cost of news, thus giving advertisers access to a wider audience. At the time of the launch America's bestselling paper sold just 4,500 copies a day; the Sun, with its steam press, soon reached 15,000.

The penny press, followed by radio and television, turned news from a two-way conversation into a one-way broadcast, with a relatively small number of firms controlling the media. At present, new media has occupied the market. In many cases, first hand report is derived from new media because the television discusses in detail in its major shows and the print edition of that news comes the next day, whereas in new media, news is updated in a fraction of second. Even if the earthquake tremors are felt in Delhi, people who didn’t feel it can see the update in another minute and be aware of the scene. The internet is making news more participatory, social, diverse and partisan, reviving the discursive ethos of the era before mass media. That will have profound effects on society and politics.

In India, people especially the youth, have been giving up newspapers and TV news and keeping up with events in profoundly different ways so much so that newspapers have come up with their digital versions. Most strikingly, ordinary people are increasingly involved in compiling, sharing, filtering, discussing and distributing news. Twitter lets people anywhere report what they are seeing. Classified documents are published in their thousands online. Mobile-phone footage of Arab uprisings and American tornadoes is posted on social-networking sites and shown on television newscasts. Even in the Indian scenario, politicians use social media to gather fans and voters by creating their pages on social networking sites. News goes viral over the internet and gain importance and people and thus becomes successful. For example the Anna Hazare campaign and the Delhi gang rape case. “Crowdsourcing” projects bring readers and journalists together to sift through troves of documents. Social-networking sites help people find, discuss and share news with their friends.

And it is not just readers who are challenging the media elite. Technology firms including Google, Facebook and Twitter have become important (some say too important) conduits of news. Celebrities and world leaders, including Barack Obama and Amitabh Bacchan, publish updates directly via social networks; many countries now make raw data available through “open government” initiatives. The internet lets people read newspapers or watch television channels from around the world: the Guardian, a British newspaper, now has more online readers abroad than at home. The web has allowed new providers of news, from individual bloggers to sites such as the Huffington Post, to rise to prominence in a very short space of time. And it has made possible entirely new approaches to journalism, such as that practised by WikiLeaks, which provides an anonymous way for whistleblowers to publish documents. The news agenda is no longer controlled by some news channels but with the coming up of citizen journalism, new media as a news provider has gained momentum.

New media has a big advantage over traditional media regarding the issue of price. New media comes free to the people and they can access news and be aware of all the issues happening in the world. The events can be watched again and again whereas in television, news can’t be watched again and again.

With the success of the technological revolution, people have become gizmofreaks that has played a strong role in allowing people to access news anywhere and everywhere and know both the sides of the story.

Therefore, new media as a medium of news is flourishing and in sometime, it might conquer the traditional media. India, being a democracy gives people a right to freedom of speech and expression. So if the two girls got arrested for speaking against Bal Thackeray on Facebook, new media definitely gives a chance to debate and discuss and fight for the freedom.