Sunday, 26 March 2017

Introduction of Research


Media Research
Media Research
All research is a quest for ordered or systematic knowledge. It may be an observational study of natural phenomena or a rational study of the relations between the concepts in which these phenomena are expressed. Knowledge is gathered, organized and systematized. It is then tested and validated with the help of research tools.
Research often starts with observation. Observation is in intelligent way to making use of our sensory apparatus. it provides an insight to know and understand facts, relations and events. it the observation is precise, the results will be more reliable. in addition to observation, many other research tools and methods are used.
The term research, to some means an attitude of enquiry. it is an honest, intelligent and exhaustive quest for facts. It is the quest for the unknown, and also about the known. Research is done to reveal the secrets of this universe.
Research is the process of arriving at dependable solutions of problems [through planned and systematic collection, analysis and interpretation of data. Research sometimes tries to find cut the conditions under which certain phenomenon occurs Research is an aspect of scientific quest and now has become a major discipline.
It is a systematic way of collecting, classifying and analyzing“ information, either quantitative or qualitative. According to Rusk, "Research is a point of view, an attitude of enquiry or a frame of mind.” It is an attempt to elicit facts and analyze them once they have been collected to get solutions for a variety of problems.


Rommel considered research as "an endeavor to discover, develop and verify knowledge". Its main aim is the discovery of the truth. Research means a systematic and refined technique of thinking. It involves “employing of specialized tools, instruments and procedures to obtain more adequate solutions of problems than would be possible with ordinary means.” This way research implies a systematic and objective analysis. ‘It is a recording of controlled observations with an aim to develop generalizations, principles and the ones.
Some of the equipments of a researcher are as follows:
  • Developed scholastics
  • Accurate observation
  • Integrity
  • Willingness to spend long hours
  • Rational thinking

Long hours are required” to collect and study all forms of acts, data and evidence before arriving at conclusion.
The first four aspects are important. But above all, the researcher must cultivate the ability think rationally. This is the ability to recognize causal relationships. Researchers must also have originality and objectivity in thinking.
Any research should be based on a unifying theory or a conceptual system. A series of often loosely connected observations lead to a more systematic programme of research. The maturity of judgment comes after a wide experience of the field. Research can be:
  • Basic Research,
  • Applied Research and
  • Action Research.

BASIC RESEARCH: it is designed to add organized knowledge to the body of scientific knowledge. It does not necessarily produce results of immediate practical value. It is either concerned with the formulation of theory or contributes to the existing body of knowledge. It is also termed as fundamental or pure research. Its chief concern is to discover knowledge for the sake of knowledge and not for the sake of application of the findings or even for their social usefulness. Simply put, basic research is generally done for academic purposes.
APPLIED RESEARCH: Applied research aims at improving a theory, product or process. It is testing of theoretical concepts in specific problem situations. Its concern is generally with the solution for problems.
ACTION RESEARCH: Action research is not much concerned with-"the development of theory or its general application. It concerns itself with an immediate problem in a specific setting. Action research aims at improving the social reality. Its finding can be carried into effect by the administrator and sometimes, even the layman. Its emphasis, therefore, is on experience in which the administrator and the layman can participate creatively in the research process.
While pure research is done by outside specialists, action research in done by those who are taken to evaluate their own work situation.