Monday, 6 March 2017

Organizational structure of magazine


Organizational structure of magazine

The above layout describes the usual hierarchy of the organization of the magazine.

Creating a successful magazine is a joint team effort. The major two departments of a magazine are editorial department and business and advertising department.

Editorial Department


Functions-
Magazines hire editors to make sure that each issue is completed and released on time. The editors select articles, edit them and arrange them on the page. They generally do not write articles; however, they monitor and revise the content of articles that are written by staff or freelance writers. They may also write headlines and captions and choose photographs to accompany the articles. Editorial assistants are responsible for answering letters, doing research, fact-checking and screening pieces submitted to the magazine. The final approval of the magazine is the responsibility of the editor-in-chief, who also may contribute editorials, short essays that express the magazine's point of view on current subjects of interest.

The following is the structure of the editorial department-

Editor in Chief
The chief editor oversees the whole content and makes sure the flow of the magazine is seamless. As a top editor, this person is responsible for making all the final decisions and is constantly getting reports from the managing editor, creative director and the executive editor.

Managing Editor
The managing editor is second highest to the editor in chief and is usually in charge of enforcing deadlines, following the editorial calendar and making sure daily tasks are being accomplished by each person, though responsibilities differ from publication to publication. Some managing editors also plan the budget for the magazine. The managing editor is in charge of producing each issue of the magazine. Not only does this person need to stay on top of the production of the upcoming issue, but he or she must also think several issues ahead. A Christmas issue, for instance, should be planned during the summer.

Creative Director
The creative director is in charge of the visual aspect of the magazine and is constantly communicating back and forth with the chief editor. His or her main task is in creating cover concepts and directing photo shoots. This vision is then translated into the layout by the art director, who works in conjunction with the photo editor.

Executive Editor
The executive editor selects the writers, assigns them stories and edits their articles. He or she usually writes the larger stories and the cover headlines that must be short, sweet and catchy. However, in larger magazines, the executive editor may have a staff of editors to oversee such as the features editor and a specializing editor (e.g., fashion or technology).

Editor
The editor is in charge of the non-advertising content of the magazine. The editor’s job is to see that the magazine stays true to its vision so that it will continue to appeal to subscribers and advertisers.

Section editor
A section editor is in charge of the staff of a section of the magazine. This editor makes assignments and controls the budget of the section and is responsible for what the section produces. Depending on its content and organization, a magazine may have several sections.

Design editor
The design editor, sometimes called art director, is in charge of the overall look of the magazine. This editor may have several designers or artists working in the section to lay out the magazine. One of the most important jobs of the design editor is to commission the cover of a magazine – often done by a freelance artist.

Online editor
This person is in charge of the web site of the magazine. Magazine web sites are used not only to display a magazine’s editorial content but also to attract and sign up subscribers.

Writers/contributing editors
These people are paid staff members and are expected to produce certain kinds of copy and articles for each issue of the magazine. Most magazines have relatively free writers on staff.

Copy Editor
A copy editor is one of the few who reads the magazine thoroughly from cover to cover. He or she makes sure the publication has no errors in spelling or grammar and that there is no libel. The copyeditor is charged with reading all of the editorial copy that appears in the magazine to make sure it is properly written and factually correct.

Assistants
An editorial assistant writes small sections, answers calls, makes the coffee and does whatever the editor assigns on a day-to-day basis. An assistant editor has more experience, is given more responsibilities and gets paid higher but is still in the assisting role. 

ROLE OF THE EDITOR

1) He decides what will appear in the magazine’s editorial pages.
2) He keeps the words and images in the magazine consistent with the magazine’s editorial mission.
3) His main concern is to satisfy the needs of the magazine’s audience/readers.
4) His basic job is to oversee the editorial direction and content of the magazine.

Business and Advertising Department

The Publisher
A magazine publisher is the “general manager” for a magazine, responsible for ensuring the financial health of the magazine.
He is in charge of the business aspect of the magazine and is in constant communication with the marketing/promotional director and the associate publisher, who oversees the advertising. Some publishers also serve as editors, but it’s common for a publisher  to keep a “hands off” policy regarding editorial to prevent conflict-of-interest—for example, to keep the desire to please certain advertisers from influencing editorial content.

Associate Publisher
The associate publisher heads the advertising team, makes sales strategies and reports the advertising numbers to the publisher.

Advertising Director
The ad director reports to the associate publisher and manages account executives while networking, selling, finding leads and training new recruits.

Account Executives
Account executives sell ad spaces by contacting media buyers and decision makers in different companies and businesses. Their task is to make creative proposals and convincing presentations to close as many deals as possible.

Director of Finance
The director of finance oversees the financial aspect of the magazine business and makes sure that expenses don’t exceed revenue. Budgets are given to each department.

Marketing Director
The marketing director is in charge of creating value beyond the page. He or she handles the market research and reports the trends, gathers statistics and intelligence about the potential advertiser’s brand and plans events and programs.

Circulation Director
The circulation director is in charge of the distribution of the magazine, which includes subscriptions and newsstand management. Part of the circulation department is the planning and fulfillment manager who makes sure that the distribution goals are successfully implemented.

ROLES OF THE PUBLISHER

1) He is the one responsible for all the operations of the magazine.
2) A strategist who sets challenging but achievable goals
3) He knows his readers and his advertisers.
4) Using possible resources(personal experience, market research, current economic and business press)
5) Prime mover in the development of new products that can be developed.